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EmberkindSoftware built from your expertise
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About Emberkind
FOR DOMAIN EXPERTS

You know the domain.
We build the product.

A small team that builds only for domain experts, whether you're starting a company or building a tool for your own work. We turn what you know into rules, then into working software.

Based in India. Open to projects worldwide.

Faultline
FAULTLINECampaigns
OUR PRODUCT · IN DEVELOPMENT

From campaign brief to a plan you can review.

Faultline Campaigns brings business requirements, keyword research, campaign structure, budgets and ad copy into one reviewable workflow.

Inspect the proposed plan, understand the reasoning and make corrections before approving delivery.

BRIEF → KEYWORDS → CAMPAIGN → REVIEW → DELIVERY
  1. Brief
  2. Keywords
  3. Campaign
  4. Review
  5. Delivery
EvidenceProposed correctionApproval
  1. 01

    Ground the campaign in the business.

    Capture services offered, locations served, landing pages, budget and constraints.

  2. 02

    Build the proposed plan.

    Review keyword intent, ad groups, budget allocation estimates and ad copy.

  3. 03

    Inspect the reasoning.

    See the issue, supporting information, assumptions and proposed action behind each finding.

  4. 04

    Correct before delivery.

    Adjust keyword intent, negative keywords, planning budgets and landing-page choices, then review the revised plan.

Explore a sample review
SAMPLE REVIEW · ILLUSTRATIVE
ISSUE

The proposed campaign includes a location the business does not serve.

SUPPORTING INFORMATION

The campaign’s target locations do not match the confirmed service area.

PROPOSED CORRECTION

Remove the unsupported location and confirm the remaining coverage before approval.